I firmly believe in culture as the engine of business success.
But I am not a big fan of « Statements of Values ».
They tend to be bland at best and downright Stalinist at worst.
By law, they must all include: « The customer comes first! » and « Our people are our most blahblehbluh ».
And they’re almost always a little … condescending.
Most companies employ adults, adults who to have and don’t rely on their employer to shape such a fundamental part of the human being.
So when one of our writers asked if it might be a good idea to capture what makes Velocity Velocity, I sent it back with a wave back from my royal hand and a sound that’s spelled better, « Ffffffh ». (That last h is important – adds that touch of tired disdain.)
But he refused to be pushed aside so easily (ass pain) so I started to let the idea creep in.
« What if, » I said, « it wasn’t so much the kinds of things we know and what we believe but more of the things we learned along the way? »
So I thought about writing a draft. And if that seemed trivial, Stalinist or condescending to me, I would sting it and not tell anyone.
So I did.
And it is not. For me, at least. Or Stan and Jess.
It was actually pretty good.
So we’ve released it to the company – and now in light of COVID and all – we’re opening it up for other marketers to read as well, using the convenient search-optimized link, Velocity’s Marketing Agency Culture Thing.
Not so much because you might care about the culture of Velocity (no illusions there); but because you almost definitely care about yours culture. And you worry about keeping this culture alive thanks to the lockdown.
Who knows, maybe this kind of conversation could help clarify your thinking on all of this.
So here it is (in case you missed the most engaging link above).
It is a work in progress!
The thing is a bit long (it also serves as an employee manual of sorts) and it’s not complete – some important sections to come. But you will get the idea.
A new format is born
The piece is the first example of a new format we’re developing at Velocity, called a River (a companion to the Velocity String format that we loved creating and using.)
It might not sound so new, but it’s kind of:
Because it’s built on a pre-coded baseplate that will make it super easy to produce long-form, mobile-optimized, scrolly, text-rich but still visual (with animations added) parts – but without a lot of custom coding.
So you get things full of nice UX touches like chapter navigation, scrolling progress indication, and delicious typography – but without all that development time. And they’re SEO friendly, so discoverable.
The idea is simple: downloadable PDF ebooks are suitable for certain purposes, but more and more people want this large content online, in its place. On the one hand, your prospects consume it during a live session, so you can keep track of important things (like time on page, scroll depth, clicks, etc.).
We strongly believe in ‘logging in’ your content (we wrote an article on Why You Should Log In To Your Content.)
Anyhoo – Culture. Documents on culture. Our culture doc.
We would all love to hear from you, even if it is filled with hate.