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In episode 3 of WTF: What’s the future, I spent time with someone who had a profound impact on my life, Charlene li. For those who don’t know, Charlene has been my partner and mentor at Altimeter Group for nine years. Together, we have helped pioneer research for traditional and start-up businesses to thrive in the age of digital Darwinism. Long before we were partners, she was a great inspiration in her work at Forrester and with her book, co-authored with Josh Bernoff, Groundswell.

I invited Charlene on the show to talk about her latest book, The disruptive mindset, why some organizations transform while others fail.

To be competitive, it is no longer enough to be innovative – you need to have a disruptive growth strategy, a plan to identify and seize an opportunity that no one else has the courage or the confidence to seize. Disruptors don’t just blow things up – they also create and build things that make huge, positive changes.

This book will help you build your own disruptive mindset.

What is the “one” disruption strategy that should be at the heart of everything you do?

It’s painfully simple, but incredibly difficult.

Focus on your future consumers, not your CURRENT customers.

It’s easy to talk about it, but incredibly difficult to achieve.

When you look to the future and say, « THIS is the type of customer that will drive our future growth, so I’m going to make THESE decisions to achieve them, » that’s when you really start to trigger. a real disruption. How are you disrupting your market?

Ring the bell below and watch the full interview with Charlene.

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Thanks to the team of Sweet fish media to be my production partner in WTF. Sweet Fish produces podcasts for B2B brands.

About WTF

WTF: What’s the future? is a podcast dedicated to digital Darwinism, the evolution of technology and society. WTF host Brian Solis and his special guests tell the human stories behind innovation and the meaning of the big changes we all face. Whether you are looking to learn from today’s most influential leaders, disruptors and tech luminaries, or you want to discover the impact of today’s and tomorrow’s technology trends on markets, society and us. as individuals, it is the show that will help you stay ahead of the curve. all. Each episode features topics that explore the human challenges facing digital transformation, innovation and disruption, corporate culture, personal advancement and more.

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